In Person Classes / Webinars
Marguerite specializes in helping agents get out of paralysis and into action.
Classes range from demystifying business planning, making marketing that actually gets clients, & finding new revenue streams to get agents through the lean times.
Marguerite has brought her energetic, humorous, and creative approach to training real estate agents to conferences, brokerages, and title companies across the US.
Energizing Classes That Help Agents Take Action
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5 Year Vision / One Year Action Plan
In this webinar Marguerite will walk you through a series of questions designed to help you get clarity around a 5 year vision for your life. What does success look like for your life and your business? When we know where we are headed, decision making becomes more clear.
Once we have our 5 year visions we will create a one year action plan to begin systematically moving towards a business that supports our ideal life.
Can be done in 90 minutes but works best as a 2 part class.
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LinkedIn for Real Estate Agents
Real estate agents shouldn't ignore LinkedIn anymore. In this class we talk about how it’s the easiest and least stressful social network. We go over best practices for completing your profile with an eye towards attracting clients (as opposed to getting a job- which is the focus of most LinkedIn advice!) This is designed for agents who want to be a trusted advisor on LinkedIN, and how to avoid seeming gross and annoying!
We cover places where agents often mess up on LinkedIn (and how to avoid them) as well as best practices for posting content to LinkedIn.
60 minutes
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How to Get (And Give!) More Referrals
How do you become the “go to” agent for your city, the one agents across the country call when they have a client who needs an agent? Marguerite breaks down how to become the agent of choice for other agents, communicating with referral partners, and handling sticky conversations.
How are some agents able to be so successful about referring clients outside of their market? Marguerite has made over 100k/year in referral income every year since she began building her referral business in 2016. Marguerite will dive into how to train your clients to come to you for real estate agents all over the country, how to successfully “matchmake” clients to the perfect agent for them, and share templates and scripts for handling common questions and objections.
In this workshop we will talk about business planning for referrals and how to calculate how many inbound and outbound referrals you need to reach your goals.
60 minutes
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Creating Content That Closes - Attracting GREAT Clients with Your Marketing
For real estate agents, the measure of success with online marketing isn't likes, follows, shares, or subscriptions- it's CLOSED TRANSACTIONS. This class teaches agents how to use social media platforms intentionally to support their business plan goals.
We cover:
How real estate marketing differs from Influencer Marketing
Content to AVOID / Content that's a waste of time
What good content looks like for real estate agents in 2024
How to choose which platforms to prospect on in 2024
Pros and Cons of TikTok, Instagram, Youtube, LInkedIn, and Blogging in 2024
60 Minutes
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Business Planning from the Inside Out
How can agents create a business plan they actually want to follow through on ALL YEAR LONG?
This class helps agents take a personalized approach to reaching their 2024 goals. In this class we will conduct an audit of what is and isn’t working in our business. After walking through a sample business plan we’ll push past the numbers to the reason underneath their goals. Finishing by creating individualized prospecting strategies agents are energized and excited to follow through with all year long.
60 Minutes
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How to Identify and Attract Your Ideal Clients *Most Popular With Agents*
Selling real estate is easier and more fun when you have a gushing pipeline of prospects you WANT to work with. Even better when those prospects become clients that like, respect, and trust you right back.
In this workshop we will dive deep to identify the characteristics of your personal ideal client, get clear about your values, and figure out how to spend our prospecting time and money on attracting ONLY the best clients for us. We’re also going to talk about identifying our least favorite clients and talk about scripts and strategies for referring and saying no!
60 minutes
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Attract Clients That Can Transact in 2024
As the market continues to shift in 2024 it's not enough to attract clients, we need to attract buyer and seller clients that are willing and able to TRANSACT in the current market conditions. We go over how to identify who the transacting clients in your specific market and how to attract them with your prospecting.
That said, the market shift won't last forever. How do we maintain our sphere of influence even when the best thing for them might be to sit out for a period of time? We will also be auditing our sphere to assess whether our current sphere is sufficient to support our 2024 goals or if we need to grow or prospect outside our sphere in 2024.
90 minutes
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I Should Blog *Using Windermere Blogs To Attract Clients*
This class was co-created by Marguerite Martin and Todd Steinberg from Windermere Services and focuses on using a basic Windermere Blog to attract clients within your niche. Blogging isn't a quick fix, but especially in a shifting market blogging can help create a consistent, reliable stream of clients to support your business.
In this class we cover who should blog, how blogging attracts clients, what real estate agents should blog about (and what they shouldn't!), and how to write blog posts that actually get people to reach out and ask YOU to work with them. We also look at examples of agents doing it well and what we can learn from them.
60 minutes